I planned and managed the content calendar, ensuring a consistent flow of high-quality content across various formats, including blog posts, webinars, case studies, and whitepapers.
On a monthly basis, I consistently produced 3-4 blog posts, 2-3 case studies, and several whitepapers, all designed to engage, inform, and convert leads. I also promoted events and company news.
My writing was not only focused on creating informative and engaging pieces but also on maintaining a consistent voice and tone that aligned with Mastt’s brand identity.
I wrote the content and produced promotional materials for our webinars, which consistently generated between 50-80 leads per session.
These webinars, hosted by our skilled project managers and featuring insights from industry experts or customers, served as a key strategy for engaging our audience and showcasing our expertise.
