Email Marketing

My core responsibilities included writing compelling monthly newsletters for product updates, company news, events (webinars, workshops).

But email marketing is not all about newsletter!

I also wrote and designed mass cold outreach emails for the Sales team, optimized the languages and formatting to make it as personal as possible. For warmer leads, my job was personalizing emails aimed at different audience segments within the CRM.

I also developed and optimized email automation workflows to nurture leads at various stages of the customer journey.

Here's how I shared my email marketing knowledge cross team as we worked together on a project.

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A key achievement was creating a highly effective email workflow that helped to warm up leads for the sales team, significantly improving the likelihood of conversion.

Through continuous optimization, I contributed to the increase in delivered, open and click-through rates, driving higher engagement and sales opportunities.

Here are some email headers for the newsletters.