I managed an average social media ad budget of ~AUD 10,000 per week, which varies between different campaigns. Our LinkedIn campaigns focused on building Awareness, Consideration and Conversion for three markets: Australia, MENA and USA.
My role included building "Audience" for LinkedIn Ads campaigns from our lead database, using Matched Audience and Lookalike, optimizing audience size and demographics based on the purposes of the specific ad campaigns, optimizing, budget, ad spend, creating seamless integration between LinkedIn, Zoom Webinar and HubSpot.
I also worked on Mastt's daily LinkedIn posts as part of the Content Calendar. The most engaging post about Mastt's fundraise in 2021 got over 1000 reactions.
